Vision is confusing.
Pick up a book on pastoral leadership published anytime in the last 20 years and I would bet you a burrito that it mentions the importance of casting vision.
Communicating a central idea. An unrealized reality. Paint the picture of the future.
Tell the story of vision over and over again in as many mediums as possible.
If people can see it in their mind, then it will become a reality.
However, vision causes confusion.
You never cast vision that is expected. The entire point of casting vision to a congregation or community or team is to help them move to something different. Leaders cast the vision that others can’t yet see. Of course vision is confusing.
Our vision statements are intentionally vague. We have to leave room for interpretation.
Those who stop at the vision statement will never see it become reality. After the vision there has to be some tangible next steps.
You can call it mission or action steps or goals or whatever. For vision to last and move past words people need mile markers and signs that they are moving in the right direction.